Information Center Vertical Files, [192-]-[199-].

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Information Center Vertical Files, [192-]-[199-].

http://www.worldcat.org/oclc/46344984

The collection contains vertical files created by the J. Walter Thompson Company Information Center for staff use. The Internal Information Files series holds information on the company itself, including files on advertising intelligence, recruitment, and organizational charts, as well as foreign office reports. The Advertising and Marketing Files series contains broader subject files on products or topics, often as they relate to the industry and marketing of the product. Examples include everything from cooperative advertising and the advertising of alcohol, to the dairy industry and persimmons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

36900 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7563455

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...